揹涎礟纓糛ガ2016攅揹涎礟500眏:
茎夏愡蘣簈愡絁临笹蚲捵,縔趗鹡捗絁瞤,い盲36黂涎礟捦篯
愝愝慓怼㊣獼據紁炙慔パ揹涎礟纓糛(World Brand Lab)晏玻隈曌鶼2016攅(捲捵朎)慘揹涎礟500眏慙笹篯掆12る26ら擨盲齛矪倪愢茎夏(Apple)膥2016搇￥ぃ譆盰绰搢穝,蚣痽韢眏玪,捗骠榴蟞蘣簈(Google)竲畒愢蘣簈(Google)癶∥捠,絁临(Amazon)擠鹡筿掞膨擨昲怼鶼の,搇┯穝鶼韉膥Э麋鸜餋鶼晉竚愢い盲捦鶼涎礟撴36黂,５い捦怃眏鶼涎礟盲玻筿㊣愡掵膨嚼愡莽愡CCTV愡瞜愡い盲茂愡鹡愡瞩嘿愢
愝愝殖Э捲捵攅ガ鶼慘揹涎礟500眏慙笹篯胶敼鶼猶講涎礟鶼揹臫捯愢涎礟臫捯(Brand Influence)講鸤涎礟秨┹カ愡暍理カ曆产眔敽琙鶼齸捯愢鸙佐涎礟臫捯鶼捵奥辉闹鸤Ж,斅カ暍瞯(Share of Market)愡涎礟┚翠(Brand Loyalty)昲怼理侣捯(Global Leadership),揹涎礟纓糛昲怼8000黂鷀擙涎礟捝胶だ,祘飞盰搢捝揹祘４臫捯鶼500黂涎礟愢
愝愝2016攅慘揹涎礟500眏慙笹篯捦盲玻撴餈28黂愢眖涎礟璸宵鶼盲玻だガ,盲暍猶500眏い鶼227畊,膥Э麋鸜涎礟掜盲璖;縔盲愡趗盲А搇41黂涎礟捦曆撻捠;らセ愡い盲愡蠯盲愡掚贺掜敽講涎礟掜盲鶼捠絁瞤,だ敻37黂愡36黂愡26黂愡19黂17黂涎礟捦愢パ昳摨ǎ,斅絒藜竒立敩,暏絒盲玻鶼餩齝涎礟暎搆騸蔡愢い盲紽騸36黂涎礟捦,暏掆13砯捤掗掜盲揹捠掜竒立痽, い盲涎礟抄騸羬矪掆捵揹〔愢
愝愝さ攅慘揹涎礟 500 眏慙撴芿泞捝50黂颛,涎蹁常颛擠38黂涎礟捦晉∥捗;蘯蹁鉣ン颛撴37黂涎礟捦篯晉∥捠;▄碈颛33黂涎礟捦晉∥捵愢鉣ф愡齸よが瞩㊣颛講颛涎礟捠絁瞤,だ敻24黂涎礟愡23黂愡22黂涎礟捦愢紽騸▄碈颛捦涎礟擮,暏捤麷鉩筒郸孀鶼э禲,侣璓▄碈涎礟笹擙鶼捸滇┪徊篯,穝鶼㊣列碈痽,玱擨曞е鶼糤愢
愝愝さ攅穝捼篯鶼涎礟蚣餈27黂,硂涎礟だ掆擕黂颛愢５い,16黂涎礟￥晄盲,5黂涎礟￥晄い盲,５敭ぶ璸涎礟￥晄掆縔盲愡蠯盲愡擈虫愢盲敥鹡揹眏盲ぇ捗,擕黂颛盽涎礟抖抖鷎,穝捼篯鶼掺黶曟е虻(Chipotle)盲擮攅,2016攅巩瘆┕攅涎ぃ丁瑈ē餋篯挛,蠯攂鹤澈(Texas Instrument)愡硄ノ筿捯(General Dynamics)掄齡齡捦篯挛;い盲穝捼篯鶼矸(Vanke)愡い盲い纽(CREC)愡い盲びキ(CHINA TAIPING)掄捗鶿舂擙い撃愢
愝愝擠颛鏑鶩摗鉥の涎礟緎翟ア粇,餈颗砕蹁硄莽涎礟稲ミ谩(Ericsson)鹡さ攅捸滇祘掜鶼涎礟遏玻愢曞曊颛ぃ琄鶼臫,初だ涎礟鶼擙捸鲼掄掜愢曞㊣筳碈痽虫穝碈痽鶼臫,▄把碈痽颛瓷痽捸滇,５い晄騸(Nature)碶(Science)鲼河祘掜,鷀擙念竒腃в膨颛搤(BusinessWeek)鶿綳鲼搢篯挛愢盲齸よそ摲厢房(ConocoPhillips)擠齸よ颛鶼ぃ琄搇のホ趓膀ㄥ,５涎礟臫捯掄鉰曞┯,擙掜河捸鲼愢麲眔捗坯鶼講,穝颛鶼ǔ恚甶蹁▄把礟颛鶼餗癶翧朢鶼ゑ,礟も砕曌硑颛掄膥Э捸滇,竒鶼も砕エ虺籋掄掹鲼搢捝500眏篯挛愢
愝愝2016攅慘揹涎礟500眏慙鶼キА攅緓笷曊93.71沸,擠鹡黤甁捝掜碶虫稔敽砕篶,キА攅緓ゑ摦攅鶼100.71沸翟稬捸愢５い100沸搇捼鶼擸浮〔笷206黂愢祘摪鶼涎礟講韋蹂(Moutai),蘵さ掹竒417攅颠摷,竧む夷(Saint Gobain)愡絁陷敽(Martell)擠鹡だ敻Ы351攅301攅颠摷だ敻晉∥祘摪涎礟鶼捠捵愢い盲捦鶼36黂涎礟い摶韋蹂(417沸)愡聐畄痁宜(113沸)い盲嚼(104沸)餩懑緓愢颛￥,涎蹁常篘涎礟祘摪,100沸搇捼鶼捦涎礟暍曊捝29黂愢が瞩㊣涎礟祘攅瞐,擶殖и(LINE)愡WhatsApp愡Instagram虫涎礟眖ミ晅さぃ曊 10 攅鶼,玱盽Ы忸砯ノめ,曆鹡揹齝涎礟愢
愝愝だ猂い盲涎礟捦璸宵ぶ鶼黭擠,糃里掜碶曌硑颛ⅲ皘╦ 甁ゅ琅(Steve Evans)覫鹡,い盲曌硑掜ぃ眏,ゲ矮м向涎礟３酿ǐ筳〔愢掜碶膨碶皘磠 膁(John Deighton)琅覫鹡,い盲涎礟鶼黭盲緎翟弟颤摨齸罜敶,盲90%鶼吼盽講い盲曌硑,暏盽禟鶼羬講盲涎礟愢弟艬盢涎礟ミ擨禣鷎┮辉み鶼涎ぇ捼,ぃ講黭擧〔愢揹涎礟纓糛揾畊愡ī瞜竒立碶解眔揾綻敨疭愴鳆搑瞜(Robert Mundell)琅だ猂┓,韢搑竒立鶼捗黂餎疭怛講涎礟揾侣,и麷掆揹竒立眏盲鶼捝祕覫钆掜盽講眖涎礟秨∪鶼愢瞷┎ 鼁弟艬昩颛褐捗Р,摗眏涎礟鑈翟ⅲ,擠鹡涎礟講禰快竒立い翧鸰鶼ネ‰痽,掄講５み鏑鶩捯鶼祘鶿綳痽韢〔愢
愝愝2016攅慘揹涎礟 500 眏慙鶼Ч昲篯挛だ猂紁斠,搤削擨揹昩颛玻瓷昃捸鶼慘蚣奔慙腃в12 る浮捼愢揹涎礟纓糛晄 2003 攅秨∪怛揹50黂盲玻鶼4矸擮黂揾瑈涎礟叼炮ⅲ,曆ミ捝祘掜鶼揹涎礟璸猶畐愢揹涎礟纓糛(World Brand Lab)講昲怼理昰鶼涎礟纤蔼愡ⅲ胶砕篶,パ1999攅ī瞜竒立碶解眔揾綻敨疭愴鳆搑瞜琅(Robert Mundell)锦ヴ揾畊,昲むゞ掆揹昩颛玻瓷(iCEO.com)愢揹涎礟纓糛璓捯掆涎礟麲愡涎礟緎翟愡涎礟‰擙愡涎礟砞餈愡涎礟麋臔,５荷玻跾￥晄掜碶愡阞骁掜碶愡朝韣掵碶皘愡昡瑉掜碶愡糃里掜碶虫揹捗瑈碶┎,５ⅲ夏掹竒鹡砛擮昩颛曆笺筁祘い礚暡む胶鶼餎猶愢愝愝愝愝愝愝愝愝愝愝愝愝
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ICP名130248浮そ㊣擽嘿110102003391